Website Traffic Analysis For Effective Search Engine Optimization

There are tons of tools that can be used to evaluate website traffic. You will find Google Analytics, StatCounter, etc. that are great tools that can provide detailed website analytics reports. However, most webmasters only have in mind the tip of the iceberg in terms of with such tools. The data itself is not useful unless it really is analyzed; it needs to be analyzed before it can be called "information." Continue reading to understand how and why to do this analysis.

This post is what is going to come in handy to webmasters, since it supplies a large amount of clues in regards to the status from the website in terms of search engine optimization. It's also used to implement actions to enhance the site andfurther increase web traffic.

This tutorial will explorethe analysis of website analytics data provided by Google Analytics and Google Webmaster Tools. The goal would be to derive just as much useful information from your data provided as you can.

The site Analytics Data Table

Let's start the analysis with this particular data table:

; "Search Engines" -> and click on "Google."

In the event the heading says: "Google sent 9,964 total visits via 6,354 keywords," in that case your Ranking keywords data is 6354, and traffic sent from search engines is 9964. They're monthly figures.

The "ranking keywords" will be the final amount of keywords which are ranking on the internet for all of your indexed URLs.

The "traffic sent from search engines" will be the total monthly traffic from Google search only.

The "%Ranking Keywords" is computed by dividing the "Ranking keywords" data with "Estimated Total Words of Entire Content."

This is actually the area of all the indexed keywords (of of your site's indexed URLs) that are ranking in the search engines and sending traffic.

The "Total Link Count" is extracted from Google Webmaster Tools, like this:

1. After logging in, click on the domain link under "Home."

2. Expand "Your site about the web" after which click "Links to your site."

3. You may then begin to see the total links in your site under "Overview."

The "Visitors per keyword" is computed by dividing "Traffic sent from search engines" to "Ranking keywords."